As distinctive indicators of business, trade marks have become some of the most strategically important assets on the corporate balance sheet, particularly as global markets become increasingly integrated and competitive. Globally, protection and enforcement rights remain fragmented and the market continues to see developments in case law as it responds to technological change, significant online challenges and language translation.
In the absence of substantive legislative reform, case law in Australia continues to define the parameters of protection from everything from wristwatches to confectionary. At the forefront of the market, our integrated trade mark management, advisory and litigation practice has been involved in a number of landmark cases, including confectionary packaging, search terms for online advertising, alcoholic beverage branding and the “look and feel” of products.
Across these cases, clients benefit from the depth and breadth of our knowledge and our innovative solutions. With trade mark disputes increasing in intensity and frequency, our pre-eminent litigators advise clients on multi-faceted brand-related cases involving trade mark rights, passing off and misleading and deceptive conduct. In these cases, clients benefit from our experience in obtaining successful outcomes in difficult fact situations and in time critical disputes.