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Experience

King & Wood Mallesons is at the forefront of the market and provide full-service capability in the areas of intellectual property, contracts/agreements, trade practices, consumer protection, direct marketing, social media, branding, licensing, and promotions.

Our recent experience includes for:

  • Luxottica/OPSM on comparative advertising disputes with Specsavers
  • Budget Eyewear in a landmark case establishing copyright in advertising copy
  • Seven Network on removing fake websites for key presenters/celebrities from Facebook
  • Wyeth Consumer Healthcare/Advil in successful ASMI challenges to comparative advertising for Nurofen Zavance
  • EnergyAustralia, Infigen Energy and UGL re-branding
  • Colgate-Palmolive on all aspects of its major launch of a new sensitive toothpaste, including: TGA registration, approval of advertising and Complaints Resolution Panel complaints
  • Telstra on all aspects of advertising and marketing laws, as part of Telstra’s advertising approval process (all advertising material is legally reviewed before publication) and conducting a review of all of its consumer contracts for compliance with State and Territory unfair terms legislation
  • NRMA in relation to an Advertising Claims Board challenge to AAMI's competitive advertising campaign, It's Unlucky if you're with NRMA
  • Lion Nathan in the creation and implementation of “XXXX Gold Beach Cricket”, “The Lab” and “Six Beers of Separation”, including establishing the contractual frame, the talent contracts, the IP format protection and all advertising campaigns
  • Lion Nathan, Colgate-Palmolive, Nestlé, Pfizer/Wyeth and Cadbury on various advertising codes including the Therapeutic Goods Advertising Code, AANA Code of Ethics, AANA Food and Beverages Code and Alcohol Beverages Advertising Code
  • Holden in an ACCC case against Saab relating to green marketing claims
  • Sensis’ MediaSmart business unit in its agreements with its advertisers and also the websites MediaSmart represents
  • Sydney Opera House Trust on its active ongoing brand protection campaign
  • eBay Incorporated (eBay) in a dispute with furniture retailer and upholsterer Ubay about the proposed registration of the UBAY trade mark
  • Telstra/Sensis on the registration of the colour yellow as a trademark for its Yellow Pages® directories and related products
  • Wyeth Consumer Healthcare in a successful claim against Rekitt Benckiser before the Australian Self Medication Industry Panel (ASMI)
  • Lion Nathan on its sponsorships of V8, F1, the Melbourne Cup and many other sports and teams.