Mallesons is at the forefront of the market and provides full-service capability in the areas of intellectual property, contracts/agreements, trade practices, consumer protection, direct marketing, social media, branding, licensing, and promotions.

We provide strategic advice covering: 

• All aspects of advertising and marketing law, from product innovation/development, through to promotions, packaging, advertising contracts and campaigns
• All aspects of brand development, clearance, protection and exploitation in the advertising and marketing context, including trade mark and design registrations
• Dealing with disputes arising from advertising, promotion, packaging and labelling
• Strategic trade rival litigation including passing off and misleading and deceptive conduct cases involving advertisements and product design and get-up
• Contractual, regulatory and litigation issues
• Legal aspects of social media
• Advising advertising agencies and marketing focused clients on all legal aspects from documenting the agency/client/media relationship to pre-vetting creative concepts, story boards and copy, to documenting celebrity endorsements
• Advertising Standard Board and ACCC issues
• Extensive experience in the specialised areas of food, alcohol, telecommunications, financial services, pharmaceutical and therapeutic goods advertising
• Sponsorship, sports law and ambush marketing.