Our food lawyers advise clients on all aspects of food and beverage law. Our clients in this area include fast moving consumer goods companies with leading brands in the food, drinks and health industries including Campbell/Arnott’s, Cadbury-Schweppes, Lion Nathan, Nestlé Australia, nudie, Woolworths, Wyeth and Stolichnaya.
Recently, claims relating to the advertising and marketing of food and beverages have come under increasing scrutiny from regulators. Attention is also currently focused on a number of issues relating to food and health, including:
- ‘functional’ foods and related health and nutrition claims
- the responsible marketing of food and beverages to children, and
- proposed restrictions on alcohol advertising.
Our food law team is well-positioned to work with the food and beverage industry to achieve both short and long-term compliance and success in the area of food and beverage marketing.
Our food law team have extensive expertise advising on:
advertising and marketing claims for ‘functional’ foods and beverages, including health, nutrition and related claims under existing and proposed Food Standards Australia New Zealand regimes
advertising and marketing descriptors for food and beverages such as use of the terms “pure”, “fresh”, “natural”, “real”, “organic”, and “original”
use of imagery on product packaging and labelling
- advertising food to children and other special categories of consumers
- alcoholic beverages law/code compliance including beer, liquor and wine
- branding, trade mark protection and enforcement
- compliance with Australia New Zealand Food Standards Code and related food and health legislation and standards
- comparative advertising
- country of origin labelling for imported and domestic food (packaged and fresh)
- ingredients listing and claims
- liaising with Food Standards Australia New Zealand and State and Territory food and health regulators
- packaging and labelling laws
- product development and innovation
- passing off, trade practices and consumer law
- product/food recalls and compliance programs, product liability including contamination
- sale, display and handling of fresh food in the food manufacturing and supply chain including retailers and other food outlets
- submissions to food and health regulators
- Trade Practices compliance programs, and
- pet food and veterinary laws.
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