Katrina Rathie is a Partner of King & Wood Mallesons where she specialises in intellectual property law particularly in the advertising, marketing, consumer goods, media and entertainment industries. She is a member of the New York Bar and has practised law both in the United States and Australia.
Katrina is a trusted advisor to many blue chip corporate clients in Australia and overseas. Katrina is known for her exceptionally high level of client service and expertise, winning ILO's “Client Choice Award 2012, Intellectual Property” for Australia in February 2012.
Katrina is the firm's sector leader for the Media and Entertainment industries.
Katrina has 25 years' experience advising on the protection and enforcement of intellectual property rights with a focus on brands, trade marks, mastheads, designs, passing off/look and feel, copyright, misleading and deceptive conduct, media and celebrity rights. She provides strategic counsel to pro-actively protect famous brands (clearance, trade mark prosecution, portfolio management) and defensively enforce intellectual property rights via a range of tactics including cease and desist letters, opposition, disputes and litigation.
Katrina is a strategic litigator with a winning track record in disputes - she has successfully acted on a number of landmark Australian cases in her area of expertise. Equally, Katrina has succeeded in keeping many of her clients out of Court. Chambers Global Guide describes Katrina as being "praised by clients for her litigation strength" and her ability to offer "creative, original advice in response to difficult issues."
Katrina has acted as the Chair of the Advertising Claims Board and she represents clients in self-regulatory and Court challenges to the legality of advertising campaigns and advises on compliance with advertising, consumer, product and media laws/codes, including in the therapeutic goods and healthcare area. Katrina advises clients on defamation, protection of corporate reputation and social media issues.
Katrina has wide experience with regulatory law across a wide range of industries. She also negotiates broadcast and media rights, sponsorship, vending, franchise, endorsement, licensing and personality rights.
The ABC's respected 7.30 Report has referred to Katrina as “one of the country's top intellectual property lawyers”. Katrina's reputation as a leading intellectual property and media lawyer in the Asia Pacific region has been acknowledged in international surveys and publications including Chambers Global 2012, Asia Pacific Legal 500, Asia IP, PLC Which Lawyer, Cross-Border IP in Business Transactions, The International Who's Who of Trademark Lawyers, the Guide to the World's Leading Trade Mark Law Practitioners and the 2012 Guide to the World's Leading Technology Media & Telecommunications Lawyers.