Our lawyers advise the world’s leading brand owners, media organisations and advertising agencies. Our clients benefit from our expertise in intellectual property (IP) law in marketing and advertising, contracts and agreements, trade practices, consumer protection, direct marketing, licensing, and promotions.
Advertising uses an increasing number of communication channels and are highly regulated, complex and ever-changing. As companies focus on advertising and marketing as business differentiators, there has been a steady increase in regulatory restrictions and consumer complaints. These include complaints about advertising copy, branding, promotions, packaging and labelling, internet marketing and much more.
In this situation, you need expertise in marketing and advertising IP law on your side. Mallesons make successful claims of misleading advertising against our clients’ competitors. We also ensure that the best creative work is backed by strong legal foundations.
Adding extra value
Our team advise major Australian and international clients across various sectors and mediums (including social and print media) on all aspects of advertising law including marketing claims and visual representations relating to new and existing products, major marketing campaigns, corporate communications, customer testimonials, mobile content copyright, and the unique legal aspects of internet marketing and social media.
Our work highlights:
- Appointed IP advisor to Netflix Asia on advertising, marketing, program classification and media content
- SEEK in its go to market strategies, data collection and disclosure, strategic advertising campaigns and pricing strategies
- Luxottica on successfully defending OPSM’s advertising campaign featuring Hollywood actor Liam Hemsworth
- Advertising and marketing advice for Colgate-Palmolive
