Insight,

Proceed with caution! Privacy lessons from Bunnings & Privacy Commissioner

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Bunnings’ use of facial recognition technology (FRT) to identify and deal with unlawful activity by repeat offenders was permitted under the Privacy Act 1998 (Cth) (Privacy Act) according to the Administrative Review Tribunal (Tribunal).

The Tribunal’s decision, overruling a previous Privacy Commissioner determination, is quite fact and context-specific and so is not a green light for all FRT use cases.

However, the Tribunal ruling does:

  • reflect how the deployment of privacy-impacting technologies including FRT may be justified in certain circumstances
  • highlights the need to rigorously assess and communicate with consumers when implementing these technologies, and
  • provides confirmation as to the appropriate analytical framework to use when assessing whether there is sufficient justification.

In this KWM Insight, we take a deep dive into the lessons that can be learnt from this case, both specifically in relation to the use of FRT and more generally about the application of Australia’s privacy framework.

In particular, there are useful lessons to be drawn about the importance of undertaking privacy impact assessments and providing adequate transparency for consumers about how, and the purpose for which, their information is being collected and used.

How did we get here?

Between November 2018 and November 2021, Bunnings implemented FRT in 63 stores to identify repeat offenders responsible for retail crime at Bunnings stores. CCTV cameras captured facial images of customers entering the relevant stores, which were converted into vector sets and checked against a database of repeat offenders, organised criminals and other persons who Bunnings had identified as posing a threat to staff or customers. If the FRT system produced a match, a small group of Bunnings’ staff would be alerted. The matching process occurred in real time, in the local server’s random-access memory (RAM), with the information of non-matched customers being deleted within an average of 4.17 milliseconds.

As we previously reported in our Privacy Law Annual Update, on 29 October 2024, the Privacy Commissioner found that the use of FRT by Bunnings gave rise to a number of privacy breaches. Bunnings appealed the Privacy Commissioner’s determination to the Tribunal, which considered the matter afresh.

What was the outcome?

Bunnings succeeded in overturning the Privacy Commissioner’s determination on the key issue: whether Bunnings was justified in implementing FRT on the basis that Bunnings reasonably believed that it was necessary to deal with unlawful activity affecting Bunnings’ business and, therefore, it fell within the scope of a "permitted general situation" under section 16A of the Privacy Act.

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This is a narrow set of exceptions that allows an APP entity to collect, use or disclose personal information without consent in specific circumstances. The entity must usually have a reasonable belief the handling is necessary, and, in some cases, that getting consent is unreasonable or impracticable.

However, the Tribunal upheld other aspects of the Privacy Commissioner’s determination, including that

  • Bunnings had failed to conduct an adequate assessment of potential privacy risks before deploying the FRT solution (APP 1.2), and
  • failed to adequately notify customers in relevant privacy notices and policies (APP 5.1 and APP 1.3).
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APP entities must have reasonable practices, procedures and systems to manage personal information lawfully. These measures should ensure compliance with the Australian Privacy Principles and any binding privacy code, and make it possible to handle enquiries and complaints about privacy promptly and effectively.

APP entities must tell people when they collect their personal information. This should happen at the time of collection, or as soon as reasonably practicable afterwards. They must take reasonable steps to notify the person (or otherwise make them aware) of key details about the collection, such as why it’s being collected and who it may be shared with.

APP entities must maintain a clearly expressed and current privacy policy explaining how they manage personal information. This policy should be easy to find and understand, and set out what is collected, how it is held, why it’s used or disclosed, and how people can access, correct, or complain about handling of their information.

Key lessons for those considering use of FRT

Permitted general situations are difficult to establish but not impossible

The decision highlights that reliance on a permitted general situation to justify use of FRT (or indeed any other privacy-impacting technology) is a narrow pathway.

However, the Tribunal did usefully step through each element of the permitted general situation and made clear that it was not necessary for Bunnings to establish that the use of FRT was objectively necessary to deal with the retail crime it was experiencing, only that Bunnings had a reasonable basis for its subjective belief that using FRT was necessary for that purpose.

In other words, while the deployment of FRT in this circumstance may be an issue on which reasonable minds could differ, the key was simply whether Bunnings could establish that it had reasonable grounds for its assessment of the situation.

The Tribunal also endorsed the analytical framework that the Privacy Commissioner had adopted in her determination, by indicating that the reasonableness of Bunnings’ belief should be judged by reference to its consideration of the suitability and effectiveness of the FRT solution, whether less privacy-intrusive alternatives were available, and whether the privacy impact of the FRT solution was proportional to the privacy impacts.

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Bunnings’ belief that the FRT system was suitable or effective was supported by the factual evidence that it worked well in practice, generating a significant number of matches and alerts.

There was no alternative security control that could identify repeat offenders in the way that FRT could.

The challenges were exacerbated by various factors that the Tribunal said were different to most other retailers, including the sheer size of Bunnings’ stores, the presence of multiple entry and exit points, and the fact that products on sale (such as an axe or a screwdriver) could be readily repurposed as a weapon.

While the Tribunal recognised that the FRT solution had significant potential privacy impacts, as all customers are scanned on entering the store, it accepted that Bunnings was dealing with a serious risk in relation to instore violence and theft by repeat offenders. In this context, Bunnings was justified in its belief that the FRT solution was a proportional response.

Notably, the Tribunal emphasised that Bunnings had selected an FRT solution that had strong privacy-by-design features, including that the matching process took place in temporary RAM storage before being permanently deleted if there was no positive match. This approach limited the risk of cyber-attacks or other misuse of the data, and the parties agreed it was not possible to regenerate facial images from the RAM.

In this case, the very high crime and violence experienced by Bunnings in stores was a persuasive factor in the Tribunals view that Bunnings belief was reasonable.  Care will need to be taken in extrapolating out to broader use of FRT to deter unlawful behaviour.  

Privacy Impact Assessments are the bare minimum

The Tribunal was critical of Bunnings for not completing a formal, structured and documented risk assessment before implementing the FRT solution.

A comprehensive Privacy Impact Assessment, identifying privacy risks and mitigation strategies, should be undertaken before any FRT is adopted, even on a trial basis. Policies, procedures, access controls, training and review mechanisms must be in place from day one, not retrofitted later. Companies wishing to implement FRT should also be able to point to extensive groundwork carried out internally to consider less privacy intrusive alternatives and, even if no suitable alternatives are identified, that all available steps have been taken to minimise the privacy risks associated with the preferred FRT solution.

No more ‘smile for the camera’! Notices must be explicit

The Tribunal also found that the relatively generic CCTV signage and privacy posters that Bunnings displayed at its stores did not provide adequate notice of Bunnings’ use of FRT. The Tribunal indicated that more explicit notice is required when using privacy-impacting technologies, such as FRT. Despite the challenges of managing a retail environment with multiple entry points (including with mixed vehicle/pedestrian access) and customers with varying reading comprehension levels, the Tribunal said that Bunnings should have done more to inform customers about its use of FRT and the purpose for which it uses FRT.

A deeper dive on the issues

The Tribunal has nominated this decision as a Tribunal Guidance Decision — a feature which we explore in our previous KWM Insight, Countdown to the Administrative Review Tribunal - 3 weeks to go! - KWM.[1]

This means that, subject to some exceptions, non-judicial members of the Tribunal must have regard to the Tribunal’s decision in cases where the facts and issues are similar (though a failure to do so will not invalidate a decision). This means that the Tribunal’s decision in this case will have a degree of precedent-like status not afforded to all decisions of the Tribunal.

Given the likely influence of this decision, we have taken a deeper dive into how the Tribunal resolved each of the main points of contention below.

If you missed our previous insights about the new Administrative Review Tribunal, catch up on them here and here.

BUNNINGS CONTENTION
COMMISSIONER'S CONTENTION
TRIBUNAL RESPONSE
Is transient RAM processing a “collection for inclusion in a record”?

[2022] FCAFC 9.

[2023] AATA 1069.

Whether there is a “collection” of personal information is a threshold issue for all APP obligations.

Bunnings contended that the FRT only momentarily processed input facial images and vector sets in local-server RAM and then deleted them, so there was no “collection” for inclusion in a “record”, particularly for unmatched individuals.

[2022] FCAFC 9.

[2023] AATA 1069.

The Commissioner argued that storing input facial images and input vector sets in RAM to execute the matching process is a “collection” for inclusion in a “record”, drawing support from Facebook Inc v Australian Information Commissioner.[2]

[2022] FCAFC 9.

[2023] AATA 1069.

The Tribunal held that CCTV cameras and local servers were integral to Bunnings’ FRT, that input images and vector sets were held-albeit momentarily-in RAM, and that this amounted to a collection for inclusion in a record to enable matching, irrespective of subsequent deletion.

The Tribunal expressly rejected that there needs to be a minimum temporal threshold for “collection” and accepted that RAM qualifies as a “record” such that Bunnings “collected” and “held” a record of the information even though it was almost instantaneously deleted if there was no match. The key was the purpose for which the information was collected, rather than the duration for which the information as held.

[2022] FCAFC 9.

[2023] AATA 1069.

Are input facial images “sensitive information” or merely biometric “samples”?

[2022] FCAFC 9.

[2023] AATA 1069.

APP 3.3 imposes stricter limits on collection of “sensitive information,” which includes “biometric information” used for automated identification or verification and “biometric templates,” with Clearview[3] confirming facial images can be biometric information in context. 

Bunnings submitted that input facial images were only “biometric samples”, not “biometric information”, and that only derived vector sets were “biometric templates”.

[2022] FCAFC 9.

[2023] AATA 1069.

The Commissioner maintained that facial images used for automated identification are “biometric information” and therefore “sensitive information”, and that input vector sets are “biometric templates”.

[2022] FCAFC 9.

[2023] AATA 1069.

The Tribunal confirmed that facial images collected for biometric matching are “biometric information” (and that derived faceprints/embeddings are “biometric templates”), rejecting the notion that raw images are merely non‑sensitive “samples.”

That conclusion has followed and built upon the decision in the Clearview web scraping case, which recognised that while not every face photo is biometric information in every context, it is when used for automated identification.

[2022] FCAFC 9.

[2023] AATA 1069.

Do the permitted general situations in s 16A (items 1 and 2) apply so that APP 3.3 is not contravened?

[2022] FCAFC 9.

[2023] AATA 1069.

If a permitted general situation exists under s 16A, APP 3.4 applies and consent is not required to collect sensitive information.

Item 1 under section 16A applies where an entity reasonably believes that an action is necessary to lessen or prevent a serious threat to the life, health or safety of any individual, or to public health or safety.

Item 2 under section 16A applies where an entity reasonably believes that an action is necessary to take appropriate action in relation to unlawful activity affecting its business.

Bunnings contended that both Items 1 and 2 were satisfied in the circumstances, with the primary focus being on dealing with unlawful activity in the form of violence and theft perpetrated by repeat offenders at Bunnings stores.

[2022] FCAFC 9.

[2023] AATA 1069.

The Commissioner argued that no permitted general situation was established: the “matter” should be framed broadly to cover all retail crime at Bunnings stores, including by first-time offenders (who would not be identified by the FRT solution), “necessary” should be read stringently, and Bunnings’ belief in the necessity of the FRT solution was not reasonable in the circumstances.

[2022] FCAFC 9.

[2023] AATA 1069.

Bunnings succeeded on this ground.

The Tribunal accepted that the relevant matter being addressed by Bunnings was repeat offending by known offenders. In addition, the Tribunal said that in this context “necessary” means more than helpful but not essential, and that the reasonableness of Bunnings’ belief should be assessed objectively by reference to the suitability of the FRT solution, whether there were less privacy-intrusive alternatives and whether the privacy impact was proportional to the benefits gained by using the FRT solution.

While the Tribunal acknowledged that there were differing views on the issue, it said that it was not required to decide whether one was more or less persuasive than another. Rather, it was a matter of whether the view adopted by Bunnings was reasonably open in the circumstances, and the Tribunal found that it was.

Accordingly, the exception in APP 3.4 applied and consent was not required for Bunnings to collect sensitive information through the FRT solution.

In this instance, the speed with which non-matched individuals data was deleted, was important in the reasonableness of the proportionality assessment.

[2022] FCAFC 9.

[2023] AATA 1069.

Did Bunnings take reasonable steps to notify individuals under APP 5.1?

[2022] FCAFC 9.

[2023] AATA 1069.

APP 5.1 requires reasonable steps to notify at or before collection (or as soon as practicable) and to ensure awareness of APP 5.2 matters. In this context this includes that FRT is in use, the purposes for its use, and the main consequences of non-collection.

Bunnings submitted that in-store signage and a privacy poster were reasonable, and that more detailed or prominent notices were impracticable in its store environment.

[2022] FCAFC 9.

[2023] AATA 1069.

The Commissioner argued that notices failed to inform customers that FRT was in use, the purposes of collection, and the main consequences of non-collection, so APP 5.1 was breached.

[2022] FCAFC 9.

[2023] AATA 1069.

The Tribunal found the privacy poster omitted FRT and the APP 5.2 matters and that the “may include facial recognition” entry notice failed to convey that sensitive information was being collected — in total, the notices were insufficient, so APP 5.1 was breached.

[2022] FCAFC 9.

[2023] AATA 1069.

Did Bunnings have reasonable practices, procedures and systems under APP 1.2?

[2022] FCAFC 9.

[2023] AATA 1069.

APP 1.2 requires reasonable practices, procedures and systems to ensure APP compliance. For sensitive-information , there is an expectation from the regulator that a formal, structured and documented privacy risk assessment will be undertaken from the outset.

Bunnings argued that training, access controls, legal engagement, and internal “Minimum Standards” aimed at ensuring complaint deployment of FRT together amounted to reasonable steps to ensure APP compliance.

[2022] FCAFC 9.

[2023] AATA 1069.

The Commissioner contended there was no formal, structured, documented PIA or equivalent from the outset — governance artefacts and records were incomplete — and mandated reviews were not in evidence.

[2022] FCAFC 9.

[2023] AATA 1069.

The Tribunal held that APP 1.2 was breached. While Bunnings had taken some steps, they were piecemeal and did not amount to such steps as were reasonable in the circumstances to implement practices, procedures and systems to ensure compliance with the APPs. The absence of a PIA made it difficult to demonstrate a formal, structured and documented process considering the privacy impacts. 

[2022] FCAFC 9.

[2023] AATA 1069.

Did Bunnings’ privacy policy meet APP 1.3 by containing APP 1.4 content?

[2022] FCAFC 9.

[2023] AATA 1069.

APP 1.3 requires an up-to-date privacy policy containing APP 1.4 information on kinds of information collected and how it is collected and held — advance notification can deter and mitigate offending.

Bunnings submitted it would be unreasonable and counterproductive to reveal FRT in policy materials because doing so could signal tactics to offenders.

[2022] FCAFC 9.

[2023] AATA 1069.

The Commissioner argued that the policies did not disclose the kinds of personal information collected and how it was collected and held, including FRT, and so lacked required APP 1.4 content.

[2022] FCAFC 9.

[2023] AATA 1069.

The Tribunal rejected the deterrence argument, observing that advance notification can in fact deter and mitigate offending, and found APP 1.3 was breached because the policies omitted the information required under APP 1.4 in relation to the kinds of information being collected and the methods of collection.

[2022] FCAFC 9.

[2023] AATA 1069.